This is a new age, and while the same game, the rules have changed. Senior executives or business owners that insist on a hands-on approach and micro managing the process will hit a roadblock due to their lack of experience with internet marketing. Traditional marketing experience has a great value and can be a real… Read More →
Hands up who wants a salesman to work for you 24 hours a day, never get tired, not want commission and only need a retainer of 10-20k per year for their architecture or landscape design firm?
The truth is you do and it's your website. You probably neglect them terribly, don’t invest in their continued digital marketing training and development and don’t even pay them their full retainer. If they could they would get off their server and move to an organisation that cared more about web design and digital marketing.
Your website and domain name is yours and yours to keep regardless of neglect. In this series of articles I am going to explain exactly what you need to do through clever design and marketing to make your website “Salesman of the year”.
Once the strategy and structure is in place we can use visual design to help guide the user through your site by making it an easier and a more enjoyable experience. There are many design techniques including the correct use of white space and strategic use of decorative elements such as background images, borders, drop… Read More →
What the visitor sees when they first land on your website has to intrigue their crocodile brain within 2-3 seconds or your hard earned visitor will leave. Basically you are going to need to make them want to eat it, fight it, or mate with you. The crocodile brain acts as a filter to preserve… Read More →
The easier your site is to use, the longer your potential leads will stay there and the more knowledge they will soak up on your brand and offer. This is key to getting in the customers mind and being added to their mental shortlist. Earlier, I mentioned that it was best to leave the website… Read More →
It is all too common that your inbound marketing strategy will hit a wall after a few weeks when you discover the resistance from internal stakeholders to support the project. 1. Early Beginnings – Getting Some Traction You have been able to round up a few hundred emails from existing clients, but you have found… Read More →
From our previous articles in this series I hope I have got you excited by the various options and intriguing content you can create for the Architect or Design Industry. And you are probably asking the question, well is this is fine and dandy, but where to we start? Without a budget no one knows.… Read More →
A sales team goes out and finds leads and these are given to the most experienced sales people in the organisation to close the deal. The best marketers don’t go out and sell, they make people come to them and desire what they have for sale. This is even more relevant for an architect or… Read More →
Last week we looked at the bare basics. I hope everyone reading this now has Google Analytics installed. Now we will take this up to the next level and create the bare basics of a content platform to please search engines and your visitors to achieve a win-win for both. This platform will act as… Read More →
1. Who are you, what do you do, and who do you do it for? These questions MUST be answered within the first 2-3 seconds of your visitor landing on your site. Who are you? When a visitor comes to the site do they immediately recognise your brand? By the way, this doesn’t mean your… Read More →